Starting an online business is a wise step for creating an additional stream of income and for many people to escape their 9-to-5 job. There are all types of eCommerce options that you can choose and tons of items to sell.
However, in this post, I am going to focus on how to dropship watches as a way to create a new stream of income. Why watches? They still remain a popular accessory for many people.
Revenue in the Watches segment amounts to US$9,387m in 2019. The market is expected to grow annually by 0.8% (CAGR 2019-2023).—Statista.com
The Dropshipping Model Explained
You may or may not have a good idea about how dropshipping works. I’ll briefly define it here. It is really a straightforward process.
Unlike a traditional eCommerce store, you do not have to invest in any inventory up front. That means you do not have to buy any products in bulk and then store them in your home or a separate storage facility.
Instead, you find dropshipping suppliers which are basically wholesalers that let you sell their items. When the item sells from your store, the suppliers will ship them to your customer for you as demonstrated below:
So let’s say that you’ve found a dropshipping supplier and you place an item in your store that they charge you a wholesale price of $30 for. You then mark up that item in your store to $80.
When a customer buys the item from you, you then pay for that item with your supplier and pass along the customer’s shipping details. In our example above, you’ve just made a profit of $50 without storing any inventory or shipping anything.
Where to Source Watches From
You can seek out dropshipping suppliers in a number of ways. One of which is to do a web search on your own or track down wholesale and dropshipping directories such as Salehoo.
Another popular option is to dropship products from AliExpress. AliExpress is one of the largest online retailers and they carry millions of products at really low prices.
The main reason is that many of the manufacturers are based in China. However, they also have some based in the United States. You can do a search for “watches” and choose those that ship from the U.S. as pictured below:
You can choose dropshipping suppliers from both the U.S. and China when using AliExpress. Due to ePacket shipping, items that do ship from China ship much faster.
ePacket delivery takes less than 30 days, usually more like 7 to 10 days, and is usually free, or costs only a few dollars.—Salehoo
Other Benefits of Using AliExpress for Dropshipping Products
- 200,000 exporters
- Some suppliers ship from the U.S.
- Over 100 million items
- No entry or participation fees
- No limits on your profit margins
- No limits on the amount of products you sell
- Works with individuals and registered companies
- Free shipping on most items
- Ships to over 200 countries worldwide
- Online shipping tracking
- Wide range of shipping methods
- Buyer protection system with full money back guarantee
How to Set Up Your Store to Dropship Watches
Alright, now that we’ve covered how dropshipping works and a good place to source your watches from, the next step is to set up your store.
The process I will share here is one that I’ve used and recommend. It is also a lower-cost way to get started but one that works extremely well with AliExpress.
Rather than open a store with a third-party web-based service which charges monthly fees, I recommend opening your store using WordPress and a special dropshipping plugin called AliDropship.
Obtaining Web Hosting
Now, if you’ve never owned a website before, don’t worry. It is super easy to do with a few clicks.
You can get started with a web hosting provider such as HostPapa or SiteGround. Both let you register a domain name and offer easy WordPress one-click installation.
However, HostPapa also provides new customers with a free domain name and will install WordPress for you with any of their Optimized WordPress Web Hosting Plans.
WordPress and AliDropship
Once you have your WordPress website up, the next step is to buy the AliDropship plugin for a one-time fee and install it inside of your WordPress admin area. If all of this sounds overwhelming to you, don’t worry.
If you bundle in the hosting package when you buy the AliDropship plugin, they will install both WordPress and the plugin for you.
What About Using WooCommerce?
Maybe you are already familiar with WordPress but you were hoping for a WooCommerce option to dropship watches. The good news is that when you buy AliDropship, it includes a WooCommerce version of the plugin as well.
Installing Store Themes
The AliDropship plugin also includes their own store themes. Their themes include ones for the standard version of the plugin as well as for the WooCommerce version.
Their most recent WooCommerce theme is free to use whether you use the plugin or not. Besides that, it has a ton of features and looks great:
Importing Watches Into Your Store
One of the benefits of the AliDropship plugin is that you can import an unlimited number of products into your store. Importing products is done from the AliDropship admin area inside of your WordPress website.
It involves using the AliDropship Chrome browser extension. I have created a video demonstrating how it works:
How To Get Customers To Your Store
Of course you want to make some sales with your store. The key to doing this as with any form of selling online is to obtain targeted web traffic.
That means finding people that are interested in what you are selling. You can do this using both free and paid methods.
Some Free Methods of Promotion
- Creating blog posts about your products
- Create a Facebook page for your store
- Create a Pinterest account
- Create an Instagram account
Some Paid Methods of Promotion
- Facebook advertising
- Pinterest ads
- Instagram ads
- Google shopping ads
You can find some free and valuable marketing tips on the AliDropship blog.
Your Next Steps
Ready to dropship watches and want to get your store up fast? You can use the process above by building your store yourself using the AliDropship plugin. Or you can also have your watch store custom built for you by the AliDropship team.
Either way, you will get these benefits:
- One-time software fee (no recurring monthly payments)
- You retain 100% ownership of your store
- Search and import an unlimited amount of products
- Auto updates product information
- Pricing automation
- Fulfill orders automatically
- ePacket shipping filter
- Auto order tracking
- Customization, marketing, and managing features
Regardless of which method you use to open your dropshipping store, it is a wise investment for creating an additional stream of income or developing into a full-time income. I wish you much success in your online business.