Do you love and appreciate art and want to earn income from it? If so, you’ll be glad to know that you can learn how to sell art supplies online.
Art supply stores can offer a wide variety of products that cater to all types of artists. Whether it is watercolor or doodling pens, you can open an art supplies store that focuses on one type of art or a general store that caters to every type of art.
In this post, I will outline how you can open your own art supply store using the dropshipping online business model. It is a low-cost and low-risk option to open your own eCommerce business.
Selecting Your Niche – The First Step For How to Sell Art Supplies Online
You may be thinking, wait a minute, I thought art was the niche I’m choosing for my store? Technically, yes, art is your niche. However, you can also choose to select a sub-niche within the art niche.
Meaning, you could focus on supplying art for painters, sculptors, sketch artists, and more. Maybe you use watercolors for most of your artwork and want to focus on watercolor supplies.
Doodling is has a huge following and they are always in need of pens, markers, and paper. It is really up to you when it comes to choosing your store’s niche.
You can still keep your store general and offer a bit of everything for every type of artist. It is simple to create categories in your store so that people can find any specific thing.
The Doodling Phenomenon
One example of a good art sub-niche is doodling. There is a large doodling community as doodling is easy to learn and fun to do.
Besides that, bullet journaling (bujo) has grown in popularity. For many people doodling plays a big role in keeping a bullet journal.
Artist and bullet journal YouTuber AmandaRachLee has over 1.4 million YouTube subscribers that follow her:
You can bet that there is a huge market for selling Micron pens, waterbrush pens, brush pens, markers, bullet journals and more.
I doodle for fun as well and can’t get enough of buying all types of pens and markers. It has developed into quite a healthy addiction!
Finding Your Art Supply Suppliers
AliExpress is a great resource for sourcing art supplies at low prices. They carry everything from pens, paint, brushes, canvasses, easels, sketch pads, chalk, markers, and so much more.
You’ll find most of these art supplies at wholesale pricing. That enables you to mark your store’s items up by double, triple, or more.
AliExpress is part of Alibaba. The big difference is that you can buy items individually on AliExpress as well as in bulk which makes them a great source of inventory for online store owners.
Most of the merchants on AliExpress are based in China. However, they do have merchants in other locations around the world to include the United States.
Thanks to ePacket shipping, items from China ship much faster to the United States, Canada, and the UK. Most items on AliExpress offer ePacket shipping.
There are no requirements or registration fees to begin selling items on AliExpress. They do not limit the number of items that you sell, nor do they limit your profit margins.
Setting Up Your Own Art Supplies Dropshipping Business
The dropship model has provided a way for almost anyone to open their own online store without the high costs associated with a typical eCommerce business.
Dropshipping does not require you to buy your inventory all at once and then store it, and then deal with shipping and handling when customers buy from you.
Instead, all of the products are carried and shipped by your dropshipping suppliers. Here is how it works:
- You post the items for sale in your store
- A customer orders an item from your store
- You then buy the item from your dropshipping supplier
- You input your customer’s shipping details during checkout
- The dropshipping supplier ships the item to your customer
- Your profit is the difference in price between what you charged the customer and what the dropshipping supplier charged you
It truly is a hands-off online business model in terms of selling physical goods. Of course, this entire process can be automated using dropshipping software.
Get a Custom Built Art Supply Store with AliDropship
The dropshipping software that I am using is called AliDropship. AliDropship is a WordPress dropshipping plugin.
It turns a WordPress website into a full-featured AliExpress dropshipping business. I chose this software after using a free Shopify trial.
After my Shopify trial was complete, I realized that I still wanted a WordPress solution to save on monthly software fees.
The AliDropship plugin is a one-time fee with no recurring monthly software fees. What is nice about AliDropship is that they also offer a custom built dropshipping store solution.
When you order a custom built store package, you are assigned your own personal manager who will handle all of the details of your store’s buildout.
I chose to build my store myself using the plugin because I have been using WordPress for years. However, the custom packages are great for those that want to save time or have little experience with using WordPress.
How to Promote Your Art Supply Store
It is difficult for any business to make money if they are not promoting their products. The same goes for your own art supply store.
You must promote your store and the products in it to your niche audience. For example, if you sell brush pens in your store, you can easily use paid advertising such as Facebook ads to target people that enjoy doodling.
Paid ads enable you to target the exact audience for your niche. You can also use free promotion as well. Facebook pages, Pinterest, and Instagram are great free social media accounts that you can promote on.
A great WordPress plugin that you can add to your store is the Social Rabbit Plugin.
This plugin automates your social media marketing. It auto-runs and auto-promotes your websites on most popular social networks such as Facebook, Instagram, Twitter, and Pinterest.
Social Rabbit can:
- Adds descriptions, hashtags, and links
- Likes and comments on people’s accounts on IG to draw attention to your website
- Ensures stable organic traffic and conversions growth
- Works on autopilot
- Runs non-stop 24 hours 7 days a week
- Saves your time and money
It is a one-time payment and is well worth the price. Learn more about it here.
My Closing Thoughts On How To Sell Art Supplies Online
The art supply niche is a growing niche that isn’t going anywhere. Novice and expert artists are always going to need supplies.
If you want to sell art supplies online, I recommend targeting a specific sub-niche. Like the example I pointed out above, doodling is a sub-niche that has a large following.
In terms of opening an online store, I recommend opting for the drophip model. It is a low-cost way to open your own art supply store as you do not have to invest in any inventory upfront.
You can offer a wide variety of products without tying up your cash in inventory that may or may not sell.
Ordering a custom built dropshipping store is an efficient way to get your business off the ground.
Note: AliDropship also offers a Supreme Custom Store package that includes all of your promotional needs such as promo emails and ready ads for Facebook and Instagram.