Kawaii is an excellent niche to be in. It is extremely popular and there are tons of items that you can sell. Dropshipping kawaii products makes it easy to offer a large selection to your customers.
If you are not familiar with kawaii, it means cute or adorable (in the context of Japanese popular culture.)
Kawaii (“lovable”, “cute”, or “adorable”) is the culture of cuteness in Japan. It can refer to items, humans and nonhumans that are charming, vulnerable, shy, and childlike. Examples include cute handwriting, certain genres of manga, and characters like Hello Kitty and Pikachu.—Wikipedia
According to Google Trends, kawaii is going strong and holding steady. This is a niche that can be lucrative for years to come.
Why Dropship Kawaii Products?
There are so many kawaii products available to sell, it could cost you hundreds if not thousands of dollars to buy all of your inventory up front.
This is where the dropship model comes in handy. Many people cannot start an eCommerce business simply because they cannot afford their inventory.
Dropshipping eliminates inventory costs because you do not buy your products until the customer orders them from your store.
You find dropshipping suppliers that carry the items that you want to sell. Once you establish a relationship with them, you can sell the same items they manufacture in your online store.
When a customer orders an item from your store, that is when you buy it from your dropshipping supplier. During the checkout process, you input your customer’s shipping details.
The dropshipping supplier then ships the item to your customer for you. You make a profit which is the difference in price between what you charged for the item and what the dropshipping supplier charged you.
Types of Kawaii Products You Can Dropship
There TONS of kawaii products that you can sell. I will list some products that you could carry in your own store.
Top Selling Kawaii Products
- iPhone cases
- lunch boxes
- nail art
- office supplies
- pens / pencils
- washi tape
Best Place To Source Kawaii Items
One of the best resources for kawaii items is AliExpress.com. If you are not familiar with AliExpress, they are a large online retailer made up of merchants based in China and other locations such as the United States, Spain, and more.
Here is a small sample of the types of kawaii items they carry:
What is great about AliExpress is that a majority of the merchants are accustomed to working with dropshippers and many even encourage it.
Many dropshipping store owners source their store’s products from AliExpress due to the low pricing and convenience. Here are some of the reasons to dropship items from AliExpress:
- Worldwide shipping
- Wholesale pricing
- No requirements to begin selling
- There are no monthly fees or per-item dropshipping fees
- You are not limited on the number of items you can sell
- They do not limit you on your profit margins
- Order ID tracking
- ePacket shipping (faster shipping method from China to the U.S.)
- Buyer protection system with full money-back guarantee
You can pick out items on AliExpress and begin selling them today. It is easy to understand why it is a great resource.
What About Long Shipping Times?
If you are concerned about long shipping times from China, it is really not as big a factor as you may think. ePacket shipping shortens the shipping time from China to the U.S.
However, you can also choose merchants that ship items from the U.S. All that you need to do is choose “United States” from the ship from drop-down menu:
Here is an article I wrote that may help you understand AliExpress shipping times:
How To Start Dropshipping Kawaii With Your Own Store
I hope that you are excited about the idea of dropshipping kawaii products. Getting your own AliExpress dropshipping business is even easier.
There are two options you can choose from to open your own store. You can build it yourself or have it custom-built for you.
The dropshipping store software that I use for my own store is the AliDropship Plugin.
It is a WordPress dropshipping plugin that turns a WordPress website into a full-featured AliExpress dropshipping business.
Why Use WordPress and Not Shopify?
Shopify is quite a popular option for opening a dropshipping store. In combination with the Oberlo app, it is easy to begin dropshipping products from AliExpress.
There are two big reasons why I chose to use WordPress for my dropshipping store. They include:
No Monthly Software Fees
- I wanted to save money on monthly software fees. WordPress is free to use and the AliDropship plugin is a one-time fee. Therefore there are no recurring monthly software fees. Using this option saves me around $720 per year.
I Retain 100% Ownership of My Store
- When you build your store on another platform, that service has the authority to close down your account at any time for any reason. Although it may be a rare occurrence, I didn’t want that worry hanging over my hear. A self-hosted WordPress website gives me complete ownership of my store.
The Convenience of Ordering a Custom Store
One of the awesome things about AliDropship is that they offer a custom dropshipping store service.
This option is great for non-techy people or even for those familiar with using WordPress but want to save time on building their store.
They offer three store packages and one special Supreme Store Package that offers more marketing features such as ready-made ads for Facebook and Instagram.
All store packages include having your own personal manager. Your personal manager handles the entire buildout of your store.
Ways To Promote Your Kawaii Store
It is an exciting feeling to have your own dropshipping store up and running. However, now the real work begins which is to promote your store and the products in it.
Thankfully, you can use both free and paid methods of marketing. The first thing you’ll want to do is to create social media accounts on all of the major platforms such as Facebook, Instagram, Pinterest, and Twitter.
I use a handy social media plugin called Social Rabbit to automate my social media postings. Many dropshipping store owners find success in using Facebook ads.
I recommend learning what you can about Facebook ads before spending your money on it. It is easy to spend a lot of money on ads so the more you know going in, the better.
However, there are many dropshippers that have had zero experience with paid advertising and have managed to make consistent sales.
My Closing Thoughts On Dropshipping Kawaii
Dropshipping kawaii products can be a lucrative online business. It is a trendy and highly in-demand niche.
There is a large variety of products that you can carry which can mean multiple conversions in one sale.
Part of running a successful dropshipping business is using the right software for your store. The AliDropship Plugin makes this possible.