How To Sell Wall Decor Online with Your Own Store

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The home decor industry is huge and wall decor makes up a large part of it. If you want to sell wall decor, you’ll be glad to know that this segment alone is a billion dollar industry:

Global Wall Decor Market valued approximately USD 60.7 billion in 2016 is anticipated to grow with a healthy growth rate of more than 3.27% over the forecast period 2018-2025. –

You can grab a piece of this billion dollar industry by opening your own online store selling various types of wall decor such as wall art, mirrors, and more.

I’ll explain how you can get your own store open even if you have a very limited budget. In fact, you won’t even need to buy any inventory up front to begin selling. Let’s dive in!

Why Sell Wall Decor Online?

wall art

The home decor industry is huge and wall art makes up a large portion of that. Consider the various people and businesses that are buying some type of wall art on a regular basis:

  • Doctor and dental offices
  • Parents for dorm rooms or baby rooms
  • Home flippers
  • People moving into a new house or apartment
  • Small to medium-sized businesses

Many large retail chains are cashing in on wall decor. I can think of many that sell wall art such as Bed, Bath, and Beyond, IKEA, Target, Home Depot, Tuesday Morning, HomeGoods, Pier 1 Imports, and more.

You can easily begin selling wall decor with your own online store. It would require a lot of start-up money if you were to buy the inventory on your own.

I’ll explain how you can get started selling a huge assortment of wall art without investing a dime in inventory.

How To Sell Wall Decor On a Budget

How is it possible to sell wall art without buying any inventory up front? It is called using the dropship model. Maybe you have heard of it or are already familiar with it.

Dropshipping has made it possible for anyone who is interested in opening their own eCommerce store to do so without a large investment.

Check out the flowchart below:

the dropshipping model

If you take a look at the flowchart above, you will notice that when a customer buys a product from your store, you then forward the order to your dropshipping supplier.

You buy the product at a wholesale price and input your customer’s shipping details. The dropshipping supplier then ships the item directly to your customer for you.

That means you do not have to deal with any shipping and handling. Your profit is the difference between what you charged the customer and what the dropshipping supplier charged you.

Where Can You Find Dropshipping Suppliers?

You can perform your own web search for wall decor dropshipping suppliers. However, it can become a very long and tedious process.

The reason is that what you come across doing your own research may result in finding companies that will dropship buy do not provide wholesale pricing.

That can greatly impact your profit margin. It can also be challenging to find suppliers that offer a wide variety of wall decor.

An easier method is to search a wholesaler / dropshipper directory like SaleHoo. Yet, an even easier solution is to source your products from

Many dropshipping store owners source products from AliExpress due to its large selection of items that are often sold at what is considered wholesale pricing.

The small businesses that make up AliExpress are accustomed to working with dropshippers and even welcome them. There are no requirements or registration fees to begin selling any products.

Type in “wall art” into the AliExpress search bar and you will get a huge selection of products returned.

You’ll also find that some merchants on AliExpress offer free shipping but you always have the option of using ePacket shipping when offered.

ePacket shipping is a faster shipping method from China to the United States. Don’t let the thought of longer shipping times deter you from using AliExpress. I’ve written about why longer shipping times won’t hurt sales.

Opening Your Own Dropshipping Business

The dropshipping model has been around for years. Due to the increase in people who are eager to open their own online shops, there are many more services and software available to make it easier to start.

In most cases, you will be required to build your store yourself. Much of the software available makes this easy. You can even choose between free and fee-based store software.

Another option is to have your dropshipping store custom built for you by the team over at AliDropship.

They will custom build your store on the WordPress platform using the AliDropship Plugin. This plugin transforms a WordPress website into a full-featured AliExpress dropshipping business.

That means your custom store (or if you build it yourself using the plugin) will source products exclusively from AliExpress.

What is awesome about the custom store option is that there are no recurring monthly software fees.

When you order a custom store, you’ll also be assigned a personal manager that will handle all of your store’s details for you.

How To Promote Your New Store

man on cell phone

Making sales will be your priority once you have your new store up and running. Chances are you will have various categories in your wall decor store.

You may have categories for children’s rooms, dorm rooms, office spaces, kitchens, living room, etc.

That gives you plenty of opportunities to target specific audiences. This can be easily done using Facebook ads.

When using Facebook ads, you can specify exactly who you want to target your ads to. In the case of wall art for children’s rooms, you could target mothers between the ages of 25 and 45 that live in the United States.

That is only an example. I highly recommend reading the marketing tips section on the AliDropship blog for some free and actionable marketing advice.

Instagram shout-outs are another popular and effective method for promoting a store. Don’t forget that you can also use free advertising methods as well.

Should You Focus On a Sub-Niche Within The Wall Decor Niche?

Sometimes focusing on one specific sub-niche can be a great way to differentiate yourself from other stores.

For example, if you focused on wall art for kids’ rooms, you could brand your store as the go-to kids wall art store.

You could focus on other types of wall art niches such as:

  • Jazz lovers
  • Animals
  • Hawaiian
  • Food
  • Wine lovers
  • Ocean / Beaches

The list could go on and on. There is wall art for just about every hobby or interest you can think of. I would say it really depends on your preference.

If you really love animals and you feel the pull to sell animal related wall art only, that may be the way to go.

However, you can also have a general wall decor store and create categories for the difference sub-niches.

The plus about being general and using categories is that you can offer a larger variety of items.

My Final Opinion On How To Sell Wall Decor Online

Selling wall decor is a great niche in which you can sell products all year round. Many people are seeking out wall decor for their businesses and their homes.

By sourcing your inventory from AliExpress using the dropshipping model, you can offer a wide variety of wall art and decor.

Opening your own dropshipping wall decor store is easy. You have the option between using free or fee-based eCommerce platforms.

However, a faster and efficient option is to have your store custom built. This is particularly helpful if you want to source your products from AliExpress.

If so, consider having your store built by the team at AliDropship. Your store will be built using the AliDropship plugin.

The AliDropship software sources products exclusively from AliExpress. It includes free lifelong updates and customer support. You will not have any recurring monthly software fees.

What are your thoughts about wall decor and / or home decor? Are you interested in creating a store in this niche? Leave your feedback below.


Hey there! My name is Eartha. I'm an internet marketer. I enjoy helping others discover the benefits of starting their own online businesses.

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