How Much Can a Niche Blog Make? – Realistic Blogging Income

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Earning money with a blog is a goal for many people.

When you read about the many successful niche bloggers that are earning five figures a month or more, you can get really excited about the possibilities.

While niche blogs have the potential to earn unlimited income, five figures a month is not typical—at least not immediately.

I’ll share what I feel a niche blog can realistically earn, particularly when starting out.

Why a Niche Blog and Not a General One?

how much can a niche blog make

Why create a niche blog over a general blog? It seems like it would make more sense to create a general blog and cover a wide range of topics, right?

The main reason why niche blogs work better in terms of generating income is that there is less competition.

I’ll give you an example from my own personal experience with creating a general blog. Years ago, I created a general fitness blog.

I had no idea what the blog’s focus would be. I created it more so for personal reasons to help keep myself accountable with my fitness goals.

I had no problem creating content on a regular basis so my blog posts began to rank well in the search engines.

Before I knew it, I was receiving 1,200 plus visitors per day. I tried my best to monetize my blog but it never made very much money.

I’d throw affiliate links on it, PPC ads, and sold a banner ad placement every now and then. Yet, the results were the same.

In the end, my fitness blog dropped in the rankings due to the search engine algorithm updates and some shady practices I engaged in.

Back then, getting backlinks from link farms, spamming blog comments, and creating tons of fake forum profiles were the norm.

Here is why niche blogs are so much better:

Less Competition

Covering a specific niche means less competition. Therefore, the content you create has a better chance of ranking higher in the search results.

For example, if I were to create a fitness blog today, I would not go general. I’d consider niche topics such as:

  • Holistic health and wellness
  • Weight loss at age 40 and older
  • Ketogenic diet

You can create a blog in any niche you want. The more you actually like the niche you choose, the better.

Higher Conversion Rates

Choosing a specific niche means that you can promote specific products. That means you have a target audience that will read your content.

By creating content that helps to answer your reader’s queries, they are more likely to buy the products that you are recommending in your article.

This leads to much higher conversion rates which means more sales and more commissions for you.

How Does a Niche Blog Work and How Do They Make Money?

niche blogger

A niche blog works best when you are posting fresh content on a regular basis. Posting frequently is ideal, especially when it is a brand new blog.

While you do not need to be an excellent writer, you should still post quality content. Your content should always put your readers first by providing helpful information.

There are a variety of ways for your blog to earn income. Some of them include:

  • Affiliate marketing
  • Pay-per-click advertising
  • Banner ads
  • Selling your own products and/or services
  • Consulting

Of course, my favorite method of earning with a niche blog is through affiliate marketing. Promoting affiliate products works well because the products are usually geared toward helping your readers.

A simple example would be having a food blog.

On this food blog, you can promote all types of kitchen products. A good affiliate program to join in this case would be Amazon Associates.

If you were creating a blog post about baking a cake, it would make sense to post affiliate products that can help get the job done such as the mixer below:

kitchen aid

How to Choose a Niche

People tend to overthink the niche selection process. They often choose a niche based on high paying affiliate products.

While there is nothing necessarily wrong with picking a niche this way, it is much easier to choose a niche that you genuinely have an interest in.

Why? It is because you have to create content for your blog on a consistent basis. Unless you have the budget to outsource the writing, you will be the main content creator.

Begin by making a list of topics that you really enjoy. Ask yourself what you can talk about for hours on end to anyone that will listen.

Don’t stress too much about your niche selection. You want the process to be fun. Any niche has the potential to make money.

How Much Work Does a Niche Blog Require?

It isn’t hard to create a blog and begin writing on it. However, I always make it a point to explain that earning income from a blog requires hard work.

More than anything, it requires patience. Many new bloggers get into it full of excitement. They blog consistently for about a month and then give up.

Here is what’s required as a niche blogger:

  • Content creation (lots of it!)
  • Keyword research
  • Time (it takes several months before you’ll get organic traffic)
  • Content promotion (social media)

I had to go into my online business with the mindset that it was going to take time. I also made a vow not to give up.

How Much Can a Niche Blog Make in the Long Term?

Here is what you’ve been waiting to find out. Before I get into what I consider realistic blogging income, I want to share what is possible.

The niche blogs below are inspiring in terms of what they earn per month.

Blog Monthly Earnings $1,800+ $6,100+ $6,600+ $25,000+ $33,600+ $114,000+


Many niche bloggers you won’t ever hear of earn five figures a month. That is a great goal to work up to.

A more realistic blogging income would look more like this:

  • 3 months in = a few sales
  • 6 months in = $0-$500 per month
  • 12+ months in = $1,000-$5,000 per month

There really is no limit to how much you can make. Results vary upon how much effort you put in.

Treat your blog like a hobby and you’ll likely earn pennies. Treat it like a business and the sky is the limit.

How to Set Up Your Own Niche Blog

Setting up your own niche blog requires a few steps. They include:

  • Registering your own domain name (.com)
  • A web hosting provider
  • Downloading and installing WordPress
  • Writing helpful content

Wrapping Up

I hope this post has been helpful in explaining some realistic figures for what a new niche blog can make.

It still remains one of the lowest cost businesses you can start with unlimited earning potential.

Are you ready to create your own niche blog? Leave your feedback in the comments below.

4 thoughts on “How Much Can a Niche Blog Make? – Realistic Blogging Income”

  1. I’m all against monetizing with banner ads, google sense and the likes.

    It looks messy and turns a professional looking website into a website I try to avoid.

    Top professional bloggers can’t be wrong, can they?

    I see you are a member of Wealthy Affiliate, how is it going and is it really as good as they say it is?

    • Hi Mick,

      I am not a fan of banner ads either. I feel like the clutter up a website and take away from what your website is trying to accomplish. As an affiliate marketer, I do not want visitors clicking on those ads and then away from my website.

      Wealthy Affiliate is great! I have learned a lot since joining and continue to learn new things each week. I feel it is worth trying out and definitely worth it for anyone that wants to learn how to be an affiliate marketer.

      Thank you for stopping by and posting your comment. I wish you success in your online business!

  2. Thank you for this post. It makes sense to narrow down my niche. Though I’m not sure exactly what it will be right now.
    I have a too generalised Blog which isn’t attracting the right customers. Meaning they are not buying.
    I need to narrow it down so I can reach a target audience.
    Great post and really helpful.

    • Hi Karen,

      It does make a difference when you can choose a sub-niche within a general niche. You’ll have a much targeted audience which can mean higher conversions as an affiliate.

      One way to help narrow down your niche is to ask yourself who it is that you want to help and how you want to help them. Thanks for posting your comment. I wish you all the best in your online business!


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