Cold calling just plain sucks. It is an uncomfortable process and I feel it is an inefficient way to sell people on your business or products.
The good news is that there is a way to sell without cold calling. The method I use and recommend is using sales funnels.
I will explain exactly what sales funnels are and how you can use them to eliminate cold calling once and for all.
Why Cold Calling is Inefficient
Regardless of what type of business you’re in, cold calling is a difficult way to try and grow your business.
Many types of professions use cold calling to try and obtain new clients and customers such as network marketers, real estate agents, web designers, and more.
The problem with cold calling is that there is often more rejection than success. What makes it so difficult to do is the worry of being rejected over and over again.
Reaching out to people that don’t know you often leads to ignored calls and if someone does answer, chances are they will dismiss you and possibly hang up on you.
Overall, it is a big waste of time. Fortunately, there is a better way to spend your time and get results in the process.
Introducing the Sales Funnel
A sales funnel is a website but not any old website, it is your personal 24/7 selling machine.
A funnel is a type of website that leads your visitors through a buying process. Take a look at my sketch below and I’ll explain how it works:
The sketch above demonstrates a basic buying funnel.
- The first part of the funnel represents free traffic in the form of a blog and social media channels.
- Free traffic is sent to your landing page (also referred to as a squeeze page.)
- The landing page has an incentive offer (free ebook, free email course, etc.)
- Visitors that want your free offer then submit their contact information (email address, phone number, etc.)
- The visitor is then directed to a bridge page where you can promote your product or service. A percentage of subscribers will buy what you’re promoting.
- They are sent a confirmation email. When they click the confirm link, they are opted-in to your email list.
- You can now continue to communicate with your subscribers via email sending more helpful content and promotional messages.
Here is a quick video presentation I put together to explain what sales funnels are:
What Does a Sales Funnel Website Look Like?
You have likely already come across a sales funnel at least once. If not, here are two images that demonstrate what a landing page and bridge page look like:
A Landing Page or Squeeze Page
The below image represents a landing page for a chiropractor’s office. The “freebie” or lead magnet on this page is a free voucher for a 50% off coupon.
You can see the opt-in form. Notice how the page has a very clean layout with minimal distractions:
The opt-in form is collecting three pieces of information:
- Visitor’s name
- Email address
- Phone number
Once visitors submit their information, they are redirected to the bridge page or thank-you page where they receive their free voucher:
The new subscribers are presented with their discount coupon and phone number to place their first appointment.
Now, the chiropractor can call their subscribers to promote more services as well as send emails to promote services as well.
Sales Funnels and Value Ladders
I learned about sales funnels and value ladders from one of my favorite internet marketing books called, DotCom Secrets.
It is written by a very well-known internet marketer named, Russell Brunson. It is this book that actually got me to begin using sales funnels in my own business.
Part of using sales funnels is having a value ladder. If you take a look at the image below, you’ll see how a value ladder would work for a chiropractor sales funnel:
So if a chiropractor were to use a sales funnel similar to the above, the first service offered could be a $27 adjustment.
Later, an email message can be sent offering subscribers the next service up which is a $47 deep tissue massage.
As the value goes up, so does the price. If you want to get more in-depth with both sales funnels and value ladders, I highly recommend reading DotCom Secrets.
Russell is currently giving the book away for free (just pay shipping & handling). Click here to grab your free copy.
How to Create Your Own Sales Funnel
Creating sales funnels used to be very labor intensive many years ago. You would need to outsource the work to a web designer and web developer.
A good sales funnel would cost thousands of dollars to have built. Thankfully, those days are long gone. ANYONE can create sales funnels now with zero technical knowledge.
I build my own sales funnels using a software called ClickFunnels™. It is a drag-and-drop funnel software.
They have tons of various templates to choose from and you can literally have your own funnel up and running in 30 minutes.
Compare that to the weeks and even months it used to take when having to outsource the work. It’s really incredible what this software enables you to do.
They’ve given the power to the business owner. There is no need to worry about outsourcing web design work for a basic sales funnel.
Keep in mind that you can build funnels as basic or as complex as you like. It is up to you and what you are trying to accomplish.
Getting Traffic to Your Sales Funnel
The great thing about sales funnels is that once you have them up, they act as your 24-hour personal salesperson.
Your only job then is to drive a constant flow of traffic to your funnels in order to generate leads and increase sales.
You can accomplish this using free traffic methods (blogging, social media) or using paid ads. Some people use both.
As for myself, I focus on free traffic sources. I utilize blogging and YouTube videos which both work extremely well.
Once I create content on my blog or on YouTube, those pieces of content can work for years driving free traffic to my funnels.
Sales funnels are an awesome way to obtain a consistent flow of potential customers 24 hours a day. It beats cold calling any day of the week.
The key is to work smarter, not harder. The great thing is that funnels work well for any type of business.
Whether you are selling physical goods, digital products, or services, a good sales funnel is priceless. I can’t imagine running my own business without them.
If you want to learn a lot more about sales funnels, sign up for Russell Brunson’s free funnel hacks webinar.
Otherwise, test out ClickFunnels™ for yourself using their 2-week free trial. You’ll see how easy it is to build your own funnel.
What do you think so far about sales funnels? Do you think you could benefit from them in your own business? Leave your feedback in the comments below.