Using a blog for affiliate marketing is an ideal way to create a consistent income online. Content is the key when it comes to conversions. It is important to learn how to write content for affiliate marketing in order to make sales. I’ll share how I do so for my own blogs.
I will not go into how to find a niche or how to search for affiliate programs as you likely are beyond that point already. I will go into how I write my content, how long your content should be, keyword research, and more.
Choosing Keywords for Your Articles
The first thing I do before writing any content is keyword research. Why is this important? For one thing, you will not be guessing as to what your audience is searching for. Another reason is that it helps to provide you with endless amounts of content ideas.
You do not need any fancy keyword tools to do your keyword research. I use three tools, two of which are completely free.
The first one being Google’s autocomplete:
I tend to use this first. Google provides you with what people are searching for on a regular basis.
Usually, I’ll start off using words such as:
- How to
- What is
- Help with
- ____ VS ____
- ____ review
The second free tool that I use is Answer the Public.
All you do is type in a keyword and it will return the various questions people type in regards to that keyword.
The third keyword tool that I use is a paid one but it is one of my favorites that I’ve used as far as paid tools go.
It is called Jaaxy. The reason I like this paid tool is because it is simple to use.
When I want to verify the competition on a keyword I’ve found, I type it in. I make sure that the QSR (number of competing websites ranked in Google) is below 100 (the lower the better) and the average number of searches that the keyword receives is at least 100.
Sometimes I make exceptions and will target a keyword even if the QSR and average search are both very low. If I feel the particular keyword is a good one, I will still write content for it.
As you can see from the screen capture above, the term “credit cards that earn points” would be a great keyword phrase to target.
It is a longtail keyword phrase. For example, you wouldn’t want to target the keyword “credit cards” by itself. It is very broad and has way too much competition.
I always focus my content on longtail keyword phrases. It is much easier to rank for those keywords and they are a lot more targeted.
Again, you don’t need to use a paid tool. For the most part, longtail keyword phrases such that you would find in a Google search are usually low competition.
You could write content around the longtail phrases that you find and do quite well.
The Key to Writing Content for Affiliate Marketing
My number one tip for writing content for affiliate marketing is: put your audience first. In other words, be helpful and answer your visitor’s questions.
When people are searching online, they are looking for answers. Do a good job of answering the questions of your target audience and you will have higher conversions.
Have you ever read Google’s Webmaster Guidelines? Under their basic principles it states:
- Make pages primarily for users, not for search engines.
I do my best in creating content that answers questions. The search engine’s job (like Google) is to provide the best results for their users.
Even if the keyword phrase you are targeting is somewhat competitive, focus on making your content the best out there for those keywords.
By doing that, you increase the chances of your articles ranking higher in the search results. I’ve done it time and time again for various keyword phrases and without backlinking.
What About Affiliate Links? How Many Should You Link?
You can’t make sales without linking your affiliate links but when, where, and how many should you link?
Personally, I place my affiliate links throughout my article. I try not to overdo it. I may add my links towards the middle and definitely at the end of my content.
Another good way to share your affiliate links is with review pages. Let’s say you are promoting a specific product.
You can create a review page in which you can place your affiliate links more often. When you create new content and want to promote that product, you can link to its review page.
That way you do not have to place too many affiliate links in your main article.
Really, there are no rules for how many affiliate links to place in your posts. Some say to only place your links at the end of your content. Others say to link them throughout your content.
You can always test out what works best for you. However, I try not to place a ton of affiliate links within one post.
When you write content to help people, adding your affiliate links will come naturally. You will link them where it seems appropriate in your post.
Besides that, the readers of your posts will likely click on your affiliate links as they begin to trust your content.
How Long Should Your Content Be?
This topic is always up for debate. However, what has worked well for me is to write longer blog posts.
If you think about it, when you are writing helpful content, it will tend to run on the longer side naturally.
It is difficult to produce good content in 300 words or less. For the most part, my posts range between 1,000 and 2,000+ words.
There are benefits to having longer blog posts. One of them being the opportunity to rank for various keywords.
How Often Should You Post Content?
Successful bloggers post new content quite often. I try to post at least 3 times per week. The only time that blogging lags for me is when I’ve been busy and simply do not have the time to write.
Otherwise, I am always seeking out new content ideas. I think more than anything, it is important to be consistent.
If you can only post once per week, then do so and stay consistent.
Creating content for affiliate marketing is a great way to begin earning a consistent income online. To recap:
- Perform keyword research (Google autocomplete, Answer the Public)
- Put your audience first
- Write content that answers your reader’s questions
- Link your affiliate links within your posts
- Write longer content
- Post content on a regular basis
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