What Does a Niche Website Look Like? – An Amazon Niche Site Example

This post may contain affiliate links. Please read my affiliate disclosure for more information.

Anyone new to affiliate marketing can find themselves submersed in the topic and searching for all they can about how it all works.

Believe me, I was one of those people and I still enjoy learning everything I can about it. Chances are you are now wanting to learn about niche websites.

What does a niche website look like? That is a good question. After all, if you have never seen a niche website, how can you go about creating one yourself?

In this post, I will use one particular niche site that uses Amazon.com’s affiliate program (Amazon Associates) to earn income.

What is a Niche Website?

Let’s begin by defining what a niche website is. I’m sure you have a good idea but here it is in a nutshell:

A niche website is a website that focuses on one specific topic. For example, rather than starting a website on a broad topic like cooking, you may niche it down to “cooking with slow cookers” or “cooking paleo meals”.

How Does a Niche Website Make Money?

A niche website can make money in a number of ways. One of the most popular being affiliate marketing.

Affiliate marketing is simply promoting a company’s products or services in exchange for a percentage of the sale (commission) when someone makes a purchase using your affiliate link.

You can also earn income by selling ad space, PPC (pay-per-click) advertisements, and even by creating and selling your own products.

What Does a Niche Website Look Like? – Here’s a Great Example

The niche website example I am using today is called Football Snack Helmets.

If you haven’t guessed, the niche topic of this website is football snack helmets. Here is a screenshot below:

what does a niche website look like

What Makes This a Great Niche?

To begin with, the topic revolves around football. Football in of itself is a broad topic. If you were to start a niche website about football only, you’d face a lot of competition.

Trying to rank your web pages for specific keywords would be difficult.

However, when niched down to something like football snack helmets, you increase your chances of obtaining targeted traffic.

This is because there are many long-tail keywords to choose from. Let’s take a look at some of the keywords you could write posts about.

I ran a search using the Jaaxy keyword tool and the following keywords came up:

  • football snack helmets – 50 monthly searches
  • football snacks recipes appetizers – 235 monthly searches
  • ncaa football mini helmets – 72 monthly searches
  • football snacks recipes – 121 monthly searches
  • football snack recipes – 128 monthly searches
  • baltimore ravens snack helmet – 40 monthly searches
  • football snacks – 506 monthly searches

This is only a sample of keywords that were returned. The list was long. Those keywords can be used to write targeted articles.

The more articles you write, the more chances you have of ranking in the search engines for your targeted audience.

Many people want to choose a broad niche in the hopes of getting tons of web traffic. I eventually learned that a ton of traffic doesn’t mean you’ll get conversions.

More Web Traffic Doesn’t Guarantee Sales

Years ago, I managed a fitness blog. It didn’t focus on any specific niche. I wrote tons of fitness articles and eventually, I began to get thousands of visitors a month.

Unfortunately, the blog didn’t make much money. I tried monetizing with PPC ads and I even sold ad space. However, none of it worked because there was no focus.

I would even place Amazon.com affiliate links within my posts but since my articles were so general, there were very little conversions.

Niche Website Elements

Review Pages

Let’s take a look at the other elements of this niche website. Each football snack helmet has its own review page.

Having the individual pages helps with ranking. This is because people are sure to search for specific team helmets.

If you refer back to the keyword list above, there was a long-tail keyword phrase for “baltimore ravens snack helmet“.

You can bet people are searching for their favorite team snack helmets on a regular basis.


Having a blog is a must for any niche website. You will use a blog to post content based on your long-tail keywords.

niche website blog

If you notice on the screenshot above, the title of the blog post is “3 Snack Ideas for Your Football Snack Helmet“.

I’m not sure what the target long-tail keyword phrase was, but let’s assume it was for “football snack helmet”.

According to Jaaxy, that keyword phrase gets 72 searches per month. It has a QSR (QSR is the number of competing websites ranked in Google) of 82.

That makes it a great long-tail keyword to target. The key is to write an informative and helpful blog post around your target keyword.

About Page

An about page is helpful for any niche website. Often times, people will want to know more about your website and/or who runs it.

This page will also help to build trust between you and the reader.

Contact Page

You want to have a way for readers to reach out to you whether with a question or a comment. Having a contact page is another way to build trust.

Spam sites don’t typically bother with an about page or a contact page.

Monetizing Your Niche Website

This particular niche website uses Amazon’s affiliate program for its monetization.

The one great thing about using Amazon’s affiliate program is that as long as someone clicks on your affiliate link, you will receive a commission for whatever they buy.

It doesn’t have to be the same exact product that you were promoting. Amazon is a very well known and highly used website (who doesn’t shop on Amazon?).

Therefore, the chances of someone buying something even if it isn’t the product you were promoting is very high.

Build a Niche Website of Your Own for Free

wealthy affiliate homepage

Building a niche website of your own is easier than ever. The challenging part is understanding niche research, keyword research, and writing content that converts.

The example niche website I used for this post was created inside of Wealthy Affiliate.

You can create your own niche website for free using SiteRubix. SiteRubix is a free niche website builder inside of Wealthy Affiliate.

Becoming a member of Wealthy Affiliate is free. You can begin learning how to create an online business of your own (minus any hidden costs or credit card info).

I am an active premium member and I am happy to help you along the way. Want to learn more about WA? Click below to read my FAQ page:

==> Wealthy Affiliate FAQ Page

2 thoughts on “What Does a Niche Website Look Like? – An Amazon Niche Site Example”

  1. You have provided great information about how to build a niche and how to start a business online . A business that is safe , far from scammers and spammers that try to steal your money and wasting your time by their sweet words .
    I have joined Wealthy Affiliate , I have created free websites and I have learned a lot , it is a great community to learn from .

    • Hi Sam,

      A niche website such as the one I used as an example above is a great way to create a long-lasting online business. As a Wealthy Affiliate member, you are getting all the training that you need to create a successful online business. Thanks for stopping by!


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