Having your own coaching business is an exciting venture. Yet, like any business, you need a consistent influx of leads. One way to accomplish this is to sell coaching services online.
When you sell your services online, you can reach a much wider audience. As a coach, you don’t have to limit yourself to local clients. You can sell one-on-one coaching to anyone via video, phone calls, email, or Skype.
Whether you want to stay local or expand your audience, I’ll explain how to set up your coaching services for online sales and how to drive traffic in order to receive a constant stream of new leads.
Sell Coaching Services Online With Your 1-Page Sales Page
Before you can begin selling your services online, you’ll need to set up shop. This will require setting up an online store.
Your online store will serve as your foundation. Everywhere you promote yourself will lead back to your store.
You’ll need to have someplace to refer potential customers to at all times. Your store’s URL will be linked from your main website and social media accounts.
Getting Your Sales Page Up and Running
I’m the type of person that likes to keep things simple. The fewer distractions there are, the easier it is for a potential customer to buy what you are selling. This is why I like and prefer the 1-page sales page.
A 1-page sales page is exactly what it says. It is a page that outlines what you are selling and contains the checkout on the same page. It is simple and cuts out any distractions.
Here is an example of what I’m referring to:
The above is an example of a one-page sales page. In this example, the person is selling a guide. You can see that he has added a video describing the product, the product image, and some testimonials.
As the page goes on, he also includes the benefits of the product and so on. When a visitor is reading the page and is ready to buy, they can do so at the bottom of the page where they see the actual checkout form like so:
There is no clicking over to another page to checkout. Everything is on one page which increases the chance of a web visitor making a purchase.
The software used to create this one-page sales page is called SamCart. It is a drag-and-drop sales page creator that includes a built-in credit card processor.
You can choose from a number of templates and add cool elements to your sales page such as testimonials, upsells, and more. Here are some of the other benefits of using SamCart:
As a coach, it is easy to put together a coaching package or sell an actual physical product such as a book. I recommend trying out SamCart using their 14-day free trial.
Once you have your sales page up, you can link to it from anywhere online. It serves as your home base for people to order your service.
Connecting With People and Attraction Marketing
A large part of your coaching business will involve generating leads. You’ll want to have a consistent flow of leads coming in order to stay in business.
The good news is you can if you put the processes in place to do so. These processes include social media, video marketing, and a blog.
They can all work together to lead people right back to your sales page we talked about above. Best of all, these processes are all free to use.
You don’t have to spend a dime in advertising unless you want to.
What is Attraction Marketing?
Attraction marketing means rather than you chasing after customers, customers will be chasing after you.
This is accomplished through content creation. Content creation is content that you place on social media, videos, and blog posts.
You have a lot of information that you can share and you can start by creating both a Facebook page and Instagram account.
Since Facebook owns Instagram, it is easy to integrate the two and share content from Instagram onto your Facebook page.
You will utilize these two social media platforms the most.
People Want to Be Motivated and Inspired
There are many coaches that are having tremendous success due to their social media profiles. A great example of this is Trent Shelton’s Instagram account.
Trent is a coach and inspires people to live their best lives. He focuses a lot on removing toxic people from your life. As of this writing, he currently has 1.7 million Instagram followers.
7.7 million people like his Facebook page and 11 million people follow it. Trent puts out tons of content on what seems to be a daily basis.
He shares inspirational and motivational posts and videos. People are looking to be inspired and many are definitely wanting to be motivated.
There is never a shortage for this type of content so do not hesitate to start sharing on your own accounts.
Chances are you have a smartphone and you can record video. That is literally all you need to begin video marketing.
Instagram is great for this. You can record short videos and share them on your feed or as a story. The same goes for Facebook.
One platform that you need to use if you haven’t already is YouTube. YouTube can bring you tons of free leads.
YouTube is another search engine. People use it to search for help with their issues or concerns. Here are some of the queries people type into YouTube:
- motivation to workout
- motivation to lose weight
- life coach for anxiety
- life coach for relationships
- coaching for improved work performance
- coaching for success
- coaching for results
- coaching for behavioral change
Do you think you could create short videos addressing these concerns? By doing so, you will generate a following and people will likely connect with you and seek out your services.
Trent Shelton talking about being patient and trusting the process:
One particular coach that I follow on YouTube was able to quit his day job and work full-time coaching people. He managed to do it all by creating useful YouTube videos and promoting his coaching services.
I highly recommend creating a blog. Blogging is one of the best ways to generate free traffic. Like any other content that you put out, your blog posts should be helpful and useful.
You’ll want to do a bit of keyword research before creating your blog posts. It isn’t difficult and you can use free keyword tools such as AnswerThePublic.com and Google’s autocomplete.
Look at the types of content you can create from simply typing in “how to overcome” in Google:
Don’t underestimate the power of blogging. I have been blogging for years and it is one of the best sources of free, organic, targeted traffic.
Another benefit of blogging is that after you have created a blog post, you can repurpose your content by creating a video and posting it on YouTube and Instagram.
My Closing Thoughts On How to Sell Coaching Services Online
As a coach, you are leaving money on the table if you are not utilizing the internet to market your services.
It is important to set up your foundation with an online store. A one-page sales page is ideal for easy conversions. I recommend watching a SamCart demo to learn how easy it is to create your sales page.
Social media is a great and free way to reach potential clients. Share your message on platforms such as Facebook and Instagram.
Create a YouTube channel and make short videos addressing people’s issues and concerns. Over time, you are building trust and that is truly the basis of converting viewers and readers into clients.