You may not think that pillows would be a big seller. However, when answering the question, can you make money selling pillows? The answer is absolutely you can.
The sleeping pillow market is a billion dollar industry!
The statistic depicts the value of the global sleeping pillow market from 2017 to 2023. In 2017, the pillow market was valued at about 10.9 billion U.S. dollars worldwide.–Statista.com
The sleep market itself is a billion dollar industry. There are millions of people that are in need of a better night’s sleep and part of achieving that is getting a good pillow.
Personally, I have three different types of pillows that I use each night. I rotate between them and they all provide me with the support I am needing at the time.
If there is a perfect pillow out there, I don’t know. However, there are several different kind and chances are, the public will buy them so that they can sleep better too.
The Types of Pillows You Can Sell
There is such a wide variety of pillows on the market that you can choose to sell. They come in all shapes, sizes, and materials. Some of these different pillow types include:
- Memory foam pillows
- Down pillows
- Feather pillows
- Buckwheat pillows
- Microbead pillows
- Neck pillows
- Body pillows
- Sleep apnea pillows
- Wedge pillows
- Lumbar pillows
- Knee pillows
Memory Foam Pillows
These are my favorite type of pillows because they form to the shape of your head, shoulders, and neck. They self-adjust as you sleep at night. As you adjust in your sleep, the memory foam bounces back. They come in all shapes and sizes, including for side sleepers.
I love down pillows for relaxing but I find them uncomfortable to sleep on. They are some of the softest and fluffiest pillows you can get. Down pillows are made of feathers from a bird’s undercoat. Many people consider down pillows to be luxury pillows.
Feather pillows are similar to down pillows in that they can be soft and fluffy. However, comfortability will vary depending on the quality. Again, I find feather pillows great for lounging but not for sleeping on.
I’ve tried out a buckwheat pillow before and I can understand how some people may find them to be a supportive pillow. They are made from the husks of buckwheat seeds. They are not soft, nor fluffy. They are definitely for someone that needs a firm pillow.
Similar to a buckwheat pillow, microbead pillows offer firm support. They are made of tiny beads called unexpanded polystyrene (EPS). Most of the time, you can find these types of pillows when you are seeking a travel pillow.
These type of pillows have a slight “S” curve on them in order to support the spine so your head and neck are positioned properly during sleep.
The body pillow is quite popular amongst pregnant women. They are long and can be adjusted in various positions. You can sleep with it between your legs while also having it around your back for support.
Sleep Apnea Pillows
These pillows are specifically designed for people that must sleep with a CPAP machine. They are designed to accommodate for the tubes and cords associated with CPAP machines.
The wedge pillow is typically triangular in shape and usually made of memory foam. You can use them to place between your legs at night, elevate your legs or feet. They also make a great pregnancy pillow.
The lumbar pillows are ideal for anyone with lower back pain. It can be placed right above the lumbar area in order to provide relief.
The knee pillows are designed with curves on both sides so that you can rest your knees comfortably as you sleep on your side.
Can You Make Money Selling Pillows? – How To Find Suppliers
Now that you know the wide variety of pillows that are available, it is time to locate wholesale suppliers.
When buying wholesale, you have to buy a large quantity of product at one time to get the best wholesale pricing. Therefore, you could end up spending thousands of dollars on inventory.
That can be risky as you cannot be sure if the inventory that you buy will sell well if at all. This is why I source products from AliExpress.
AliExpress is a large online retailer that carries millions of products, a majority of which are sold at wholesale pricing. You can buy these items individually which makes it a great sourcing option for dropshippers.
When a customer orders a product from your store, that is when you order the product from AliExpress and input the customer’s shipping details during checkout.
The merchant on AliExpress will then ship the item directly to your customer for you. Your profit is the difference in price between what you charged the customer and what the dropshipping supplier charged you.
This entire process can be automated through the use of dropshipping software. I use the AliDropship plugin for my own store.
It is a WordPress dropshipping plugin that transforms a WordPress website into a full-featured AliExpress dropshipping business.
Setting Up Your Own Online Pillow Store – The Dropship Model
I talked about dropshipping in the paragraphs above, but now I will go into a bit more detail and explain how easy it is to get started.
The dropship model is a straightforward process. You do not have to buy all of your inventory at one time, store it, and then package and ship items as they sell.
Instead, you deal with dropshipping suppliers that do all of the hard work for you. You can sell the same items your suppliers sell on your online store.
Your job is to promote your store and the products in them through both free and paid advertising methods.
Each time a customer buys a product from your store, your dropshipping software will automate order fulfillment for you.
When the supplier receives the order, they will ship the product to your customer. It saves you time and money.
The Easiest Way To Open Your Dropshipping Store
One of the easiest ways to open your own dropshipping pillow store or any dropshipping store for that matter is by having your store built for you by dropshipping experts.
AliDropship offers a custom dropshipping store creation service. They offer three different packages. However, no matter which package you choose, you will be assigned your own personal manager.
Here are some benefits to ordering a custom store:
- A personal manager is assigned to you
- They help you choose a trendy in-demand niche
- They will choose and register a domain name related to your niche
- They do keyword research
- They perform a competitor analysis
- They will custom design your store (logo and supporting graphics)
- They ensure your store is mobile device ready
- They import products with a proven track record of sales
- They install Google analytics
- They will install your payment gateways
- They do your initial on-site SEO
- They create your social media accounts
- They will create a custom video (ultimate package only)
- Includes their social media promo tool (ultimate package only)
My Closing Thoughts On Selling Pillows
Until I researched and wrote this blog post, I had no idea that sleeping pillows were a billion-dollar industry.
That is good news because if you are interested in selling pillows you now know that there is good money to be made.
The easiest way to get your own eCommerce store up and running is with dropshipping.
Getting your own store is easy but it will require hard work on your part to stay consistent with marketing your business.
What are your thoughts on the sleeping pillow niche? Leave your feedback in the comments below.