Internet marketers everywhere are creating YouTube videos and posting articles on the current news of the MOBE shut down by the FTC.
I figured I’d take this opportunity as well to share what I knew about the company as well as what red flags I look out for when determining whether or not a product or service is a scam.
If you are not familiar with MOBE, this post may still help you in learning how to choose a legitimate online training course, product, or service.
What was MOBE Anyway?
I was not all that familiar with the company except for the fact that some of the affiliate marketers I followed promoted it heavily.
MOBE (My Online Business Education) was a company that sold online business education products that helped teach people how to earn income online.
The founder, Matt Lloyd was the face of the company. Over the years, I have also read MOBE referred to as “My Online Business Empire” as well as MTTB, “My Top Tier Business.”
How I Learned About MOBE
What I have always known the company for was for being a high-ticket product to promote as an affiliate.
There were many internet marketers promoting the company. Even some that are quite popular and have huge followings.
Of course, that sparked my own curiosity. If these well-known marketers were promoting the company and its products, maybe it was worth looking into.
Unfortunately, as I did my own research, I came across some negative reviews and complaints. Stuff like not honoring customer’s refunds and such.
MOBE Shut Down by the FTC
In all honesty, I was not shocked by the recent news of the FTC halting all operations of the company.
According to this FTC article, three individuals and nine businesses were charged:
The Federal Trade Commission has charged three individuals and nine businesses with bilking more than $125 million from thousands of consumers with a fraudulent business education program called MOBE (“My Online Business Education”). A federal court halted the scheme and froze the defendants’ assets at the FTC’s request.
There were many reasons why I wasn’t surprised by this. For one, the negative reviews I came across were a huge red flag for me.
Many people complained about not getting refunds. Some complained that the products being sold were nothing special.
Other things that I didn’t understand included the $49 application fee and the expensive upsells.
Affiliate marketers were promoting this company and for as long as I’ve known about affiliate marketing, there are no application fees to become an affiliate for other products.
The $49 application fee included a 21-step system that would teach you how to make money with internet marketing.
Unfortunately, part of the 21-steps included having to buy a licensing fee (around $2,000) in order to resell the program.
That meant that you couldn’t complete the steps without feeling pressured to buy the licensing fee.
Part of signing up included a personal coach. However, I recall many people complaining that the coach would be the one doing much of the upselling for the more expensive programs.
The reason why many affiliates were earning such huge commissions from promoting MOBE was that they paid the license fee in order to resell the programs and earn 90% commissions.
What You Can Learn From This and How to Avoid Scams Online
As an affiliate marketer, I have come across many scams online. It is unfortunate if you have lost money in this company.
There are plenty of legitimate online training courses available that will not upsell you on super expensive programs and will actually teach you something.
Here are some tips if you are in search of an online business training course but are not sure how to determine if it is worth it:
Seek Out Negative Reviews
Look out for red flags such as people complaining that their credit cards are continually charged fees or if they have trouble getting refunds.
Upsells in themselves are not a negative thing. What screams scam is when the products are extremely expensive and the company uses tactics to pressure you into buying them.
Hyped-Filled Sales Pages
Beware of products or services that claim you can earn a lot of money quickly online. There is no such thing as fast money online.
What You Can Learn From This as an Affiliate Marketer
One huge takeaway from this is to not place your eggs in one basket. Meaning, it is important to promote more than one affiliate product or service.
Companies that run affiliate programs can end their programs at any time for whatever reason.
In extreme cases such as MOBE, they can even be shut down by the FTC when they are not doing business on the up-and-up. Build your online business by promoting several products or services.
Also, be mindful of what you are promoting to your audience. Are you recommending products and services that you actually use yourself? Will these products or services add value for your audience?
Running an Online Business Requires Work
An online business requires hard work and consistent effort like any other business. An expensive price tag on a training course doesn’t guarantee fast success.
While expensive courses can provide tons of value, they will mean nothing if you do not put in the work that is being taught.
Also, remember that you do not have to spend thousands of dollars in order to begin learning how to be an affiliate marketer.
You can pull up free articles and watch YouTube videos to get the basics and as you take action, you will learn as you go along.
When I got started, I found an online course I really liked and I took massive action! I studied the training and worked on my website in every free moment I had.
It was my consistent effort that made the difference and that is how it is for anything that you focus on.
I’m sure there are a lot of people out there that are ecstatic about the MOBE shut down and those that are saddened by it because they’ve lost a lot of money.
Find what interests you, seek out a reputable online course (or free content online), and more than anything, put in the work!
What are your thoughts on this recent incident or earning income online in general? Leave your feedback in the comments below.