I’m so excited to begin creating blog posts about sales funnels. I really can’t believe I have been sleeping on this for so long.
I’ve always heard the phrase “the money is in the list” and how many internet marketers wished they had built their lists sooner.
Well, after reading Russell Brunson’s book, DotCom Secrets (which you can pick up a copy for free + shipping), I realized how powerful sales funnels truly are.
I immediately implemented one in my own business and have noticed a huge increase in building my list. I’ll explain what a sales funnel is and how you can get started.
What is a Marketing Sales Funnel?
A sales funnel is a type of website that leads your visitors through a buying process. It works regardless of what type of business you are in.
You can sell physical products, digital products, or use a funnel to generate leads for your business (real estate agents, attorneys, etc.)
Sales funnels can be very simple or they can be very complex using upsells and downsells. However, I prefer to keep my funnels simple.
I almost always start with a squeeze page and a thank you page. Here is a diagram of a very simple sales funnel:
A squeeze page is the first page of our funnel. It is called a “squeeze” page because its main purpose is to “squeeze” your visitor’s information from them.
In this case, their email address. Now, depending on your business, you may want to collect other information such as a name, phone number, and email address.
In order to entice visitors to submit their information, you will need a lead magnet. A lead magnet is something that you offer in exchange for your visitor signing up.
For example, you could create a free email course or a free eBook as your lead magnet. Here is a screen capture of one of my sales funnels in which I offer a free online course:
If you notice from the screen capture above, the squeeze page is very simple. There are very little distractions and it leaves the visitor no other option than to input their email address.
There are all types of squeeze pages that you can create. You can include an intro video, a photo of yourself, or even the product that you are promoting.
What is the Purpose of a Sales Funnel?
A sales funnel has multiple purposes. It really depends on what your goals are. However, the two main purposes are to sell products or services and to build your email list.
Once you have a sales funnel created, it will run 24 hours a day. All you have to do is push traffic to it using free methods (blog, social media channels) or paid traffic.
That means your funnel acts as a sales machine as visitors go through your funnel, there will be those that buy immediately.
Those who do not buy right away are still added to your email list. You then have the opportunity to continue communicating with your list.
This is also referred to as nurturing your list. You want to provide helpful information on a regular basis with the occasional promotion in order to make sales.
A word of caution: do not spam your list! The last thing you want to do is to send too many promotional emails.
That is a quick way to burn out your email list. You’ll end up with a ton of unsubscribers. Remember that real people are on your list.
Treat them well. Be of service and you will continue to build trust and goodwill. When you do promote a product or service, your conversion rate will be much higher.
Sales Funnel Examples
I outlined a very basic example above that consisted primarily of a squeeze page and a thank you page.
Sales funnels can be as simple or as complex as you want. You can lead your visitor through a simple buying process or one in which you offer them an upsell as well as a downsell.
Here is an example of a buying funnel that I sketched out:
The first part of the funnel begins with free traffic which can be your blog and social media channels such as Facebook, YouTube, Instagram, etc.
Your free traffic then lands on the first page of your funnel which is a squeeze page.
Your squeeze page offers a free incentive (lead magnet) and once your visitor subscribes, they are redirected to a sales page.
In my earlier example, my funnel redirected to a thank-you page. In this case, it goes to a buying page. At this point, some subscribers may buy immediately and some may not.
Either way, all of your subscribers will be added to your email list which is represented by the two envelopes.
This is still a very basic funnel, but it enables you to generate sales immediately.
How to Create a Sales Funnel
The easiest way to create sales funnels is to utilize a sales funnel software. The software that I use and recommend is ClickFunnels™.
ClickFunnels™ was created by Russell Brunson and it enables anyone to create funnels of their own without any web experience.
You can literally drag and drop your funnels. There are tons of free templates in which you can edit every element.
Check out my video below and you can view inside the ClickFunnels™ software as I show you how one of my own funnels works:
You can create sales funnels without software but it is more of a tedious process. I could build a funnel on my own since I have a background in web but I don’t want to spend time doing so.
I’d rather get my funnels up faster so that I can focus on promoting them to make sales and build my email list.
Russell Brunson is currently giving away multiple versions of his sales funnels that you can use yourself.
You can use these funnels and tweak them to the product or service you are selling. If anything, it is a good idea to get the free training to gain a better understanding of the power of sales funnels.
I’m really glad that I finally took the time to read DotCom Secrets. In the past, I was so intimidated by building an email list.
It was mostly due to not understanding how they work and what the purpose of them were for a business. After reading Russell’s book, I have a much better understanding.
I’m still getting the hang of using sales funnels but the basic one that I’ve already set up is already generating results:
ClickFunnels™ offers a 14-day free trial. Sign up and test out the software for yourself. You’ll see how easy it is to create your first funnel.
I’m super excited about learning all that I can about sales funnels and creating them to sell specific products.
I will definitely share my experience as I move forward. What do you think about sales funnels? Leave your feedback in the comments below!