In my previous jobs, I was a web designer/developer. Over the years I had been approached on numerous occasions about creating online stores.
I would immediately recommend Shopify. I had used Shopify for one of my own freelance clients and really liked the service.
That was years ago and the service is still going strong. In fact, it has become even better.
My sister still does freelance web work and recommends Shopify for her clients too.
She inspired me to write this post and answer the question, is Shopify good for small business? I say yes and the below is why.
What is Shopify and How Does It Work?
Shopify is an eCommerce platform for online stores and retail point-of-sale systems. If you have something to sell, chances are the service will work for you.
The cool thing about Shopify is that they do offer a 14-day Free Trial so that you can test out the service before making a commitment.
That is exactly what I did when I experimented with Shopify and dropshipping. Using Shopify is really easy.
If you have zero experience with eCommerce, there is no worry. Between the user-friendly admin area and all of the video tutorials, anyone can create their own store.
However, there are still some small business owners that prefer to hand off the technical work to someone more experienced.
That is where freelance web developers come in handy. As a business owner, you can outsource your Shopify store set up which frees you up to focus on other parts of your business.
Is Shopify Good for Small Business? – A Jeweler’s Brief Case Study
Not too long ago, my sister who does freelance web work on the side, showed me one of the Shopify stores she set up for a client.
I was really impressed by how the shop turned out. You can view this client’s Shopify store at kasiajewelry.com
As you can see from the screenshot below, it turned out to be a beautiful store:
The client provided all of the necessary assets such as the gorgeous product images as well as the content.
My sister inputted all of the product images, content, and also showed the client how to manage her new store.
The client absolutely loves her Shopify store and she is making sales thanks to Shopify’s ability to sell on other platforms such as Amazon and Pinterest.
Why Freelance Web Designers Should Use Shopify for Their Clients
I asked my sister why she always chooses Shopify for her freelance clients and she gave me some great reasons:
- There is no muss or fuss with WordPress plugins
- No need to troubleshoot major programming issues
- It is much faster to launch a store
- Various professional store themes to choose from
- Shopify has great customer support
- Easy for clients to manage and maintain their own stores
- Shopify is secure and can handle traffic spikes
Keep in mind, there are free options to use when it comes to eCommerce platforms. One of them being WordPress and the WooCommerce plugin.
Setting that up would require some technical know-how. For small businesses on a budget, it is a great option.
The expenses you would incur using WooCommerce would likely be paying for a payment gateway (credit card processing) and any necessary plugins to help streamline your store.
I have installed WooCommerce for clients and while it is awesome software, if anything goes wrong, the average small business owner would not know how to troubleshoot.
The great thing about Shopify is that all of the technology is handled in-house. They have teams of programmers that keep everything running smoothly.
That means if you ever come across an issue or have even the smallest question, they have the customer support to help you with your needs.
Is Shopify the Best Option?
For many small business owners, the answer is yes. You can have your online store up and running within minutes.
Shopify also has its own payment gateway ready to use so you do not have to worry about setting that up either.
The service does support various payment gateways to include popular ones such as:
- PayPal Express
- Amazon Pay
Out of the box, Shopify really has everything a small business owner would need to get their own online shop up on the web.
Build Your Own eCommerce Website
The best thing to do is to sign up for Shopify’s 14-day free trial.
You don’t even need to input any credit card information. It is what I did the first time I ever used Shopify for myself.
You have a full two weeks to use all of the features and learn your way around.
If you are ready to start selling your items online, you’ll see why my sister and other freelancers recommend Shopify to their clients.
What if I Have No Products to Sell?
Can you believe Shopify has that issue covered as well? You don’t even need your own products to have your own online business.
That means you do not need to buy or store any inventory. You can place items in your store and when someone buys them, their payment and shipping info is passed along to your supplier.
They then ship the items directly to your customers. Whatever the difference is in what the supplier charged you and what you charged your customer is your profit.
Here is a graphic representation of how dropshipping works:
As you can see, Shopify has all of the bases covered.
Any small business owner can take their business online quickly and easily using Shopify’s eCommerce platform.
Have you ever tried Shopify? What do you like or dislike about the service?