The sleep market industry is a billion dollar industry. You can tap into this market by selling sleep products that address a myriad of sleeping issues.
Millions of people suffer from restless nights due to stress, snoring, health issues such as sleep apnea, restless leg syndrome, insomnia, and more.
The U.S. “sleep market” was worth an estimated $28.6 billion in 2017. For 2018, the market should grow by 3.3%. To 2023, 4.7% average annual growth is forecast.—marketresearch.com
The sleep market is an evergreen niche. Meaning, there will always be a market for selling sleep products. You can get your share of this billion dollar industry with your own better sleep store.
I’ll explain how you can open your own sleep store without buying any inventory up front. It is possible with dropshipping. Read more below to learn how to get started.
What Are Some Common Types of Sleeping Problems?
Opening your own better sleep store may not address some of the more serious sleep health issues such as sleep apnea or insomnia. However, you can provide products that can help people get a better nights sleep.
Many people simply have trouble falling to sleep or getting a restful nights sleep due to inadequate pillows, mattresses, or even snoring.
Some common lack of sleep issues can include:
- Snoring or sleeping with someone that snores
- Newborn babies (waking up all hours of the night)
- Stress keeping you up at night
- Being a night owl (wanting to stay up late)
- Waking up to use the bathroom and can’t fall back to sleep
- Loud neighbors
- Loud neighborhood (car alarms, sirens, trains, planes, etc.)
What Kind of Sleep Products Can You Sell?
When it comes to addressing products that can help with getting a better nights sleep, there is a wide variety to choose from.
The variety of pillows available to sell is enough to open a store that focuses only on pillows. However, if you want to open a better sleep store that offers a large variety of products, the list below is a great starting point.
- memory foam pillows
- pregnancy / body pillows
- travel pillows
- cool gel pillows
- knee pillows
- cervical neck pillows
- side sleeper pillows
- sound machines
- ear plugs
- sleeping eye masks
- night lights
- weighted blankets
- foam mattress toppers
- anti-snore products
Where Can You Find Suppliers For Sleeping Products?
Locating suppliers for the sleeping products that you want to sell can be a long and tedious task if you are searching on your own.
Thankfully there are wholesale and dropshipping supplier directories such as SaleHoo that has done all of the hard work for you.
A directory like SaleHoo has already vetted legitimate suppliers ensuring that they are the true suppliers / manufacturers and that they offer quality products.
You can buy products wholesale and sell them using an eCommerce shopping cart platform such as Shopify.
The problem with this method is that it can be expensive to buy a variety of products wholesale. You would need to invest hundreds if not thousands of dollars up front.
You would be tying up your cash into products that may or may not sell. Having to invest such a large sum of money up front is often what prevents people from opening their own online store.
Dropship Products From AliExpress
A low-cost and low-risk option to opening your own better sleep product store is by dropshipping products from AliExpress.
Dropshipping is an online business model in which you do not need to buy any inventory up front. Instead, you only order products when customers order them from your store.
The dropshipping suppliers will ship the items directly to your customers for you. When an order comes in, you order the item from your supplier and input the customer’s shipping details during checkout.
Your profit is the difference in price between what you charged the customer and what the dropshipping supplier charged you.
AliExpress is a large online retailer made up of merchants primarily based in China and other locations around the globe to include the U.S.
Many dropshipping store owners source products from AliExpress due to the large variety of products and their low pricing. What makes AliExpress ideal for dropshipping is that you can order items individually rather than having to buy in bulk.
It is a hassle-free way to source products as they do not have any requirements or registration fees. They do not limit you on the number of products that you sell or how much you sell them for.
They ship all over the world and they have a buyer protection system with full money back guarantee.
How To Begin Selling Sleep Products Online
Now that we’ve covered the types of sleep products that you can sell as well as where to source products and the dropship model, I’ll explain one of the easiest ways to open your store.
I use and recommend a dropshipping software called AliDropship.
It is a WordPress dropshipping plugin that transforms a WordPress website into a full-featured AliExpress dropshipping business.
You can import an unlimited number of products from AliExpress. It has automated order processing, inventory and pricing updates, and tracking information.
If you are already familiar with using WordPress then installing it is easy. It installs like any other WordPress plugin.
The web server requirements are as follows:
- ionCube activated on your hosting;
- PHP 7.1 or 7.2+;
- File size upload limit: min. 16MB;
- Open incoming connection Hosting 32bit (64bit recommended);
- cURL libraries ver 7.58.0 recommended (minimum required version is 7.29.0).
You can order the AliDropship plugin for a one-time fee of $89.
Save yourself the trouble of installing it by bundling in their web hosting during checkout. The AliDropship team will install WordPress and the plugin for you for free. It also includes free SSL.
Skip The Technical Stuff and Order a Custom Made Store
I recommend this option if you don’t want to deal with the hassle of building your own store.
AliDropship offers a custom made dropshipping store option.
Unlike similar services, you will be assigned your own personal manager who will handle all of your store’s details. They will deliver your store to you ready to sell.
Regardless of whether or not you build your store or have it custom built for you by AliDropship, you will receive free lifelong software updates and free lifelong customer support.
What Happens After You Have Your Dropshipping Store?
Like any business, you won’t get far if you are not promoting your store. You will need to advertise your store and the products in it.
This requires having a budget for paid ads. It doesn’t have to be a large budget as you can always increase your marketing budget as your store makes more sales.
Some common paid advertising options include Facebook Ads, Google Shopping Ads, Instagram Ads, and Pinterest Ads.
I recommend reading the marketing tips section on the AliDropship blog. They offer some awesome free and actionable marketing advice for new dropshipping store owners.
If you do not have a marketing budget, you can still promote your store using free options such as creating free social media accounts.
Starting a blog is another free and effective way to drive traffic to your store. You can always create posts which discuss how to get better sleep and link back to items in your store.
My Final Opinion On Selling Sleep Products
The sleep market is a billion dollar industry and will only continue to grow over time. You can create a lucrative side business and even grow your store into a full-time business.
There are dropship store owners all over the world that had little to no eCommerce experience and have created a living online.
The dropship model enables anyone with a desire to be an eCommerce store owner to do so with low start-up costs and little risk.
In order to save on monthly software fees, I recommend opening your store using WordPress and the AliDropship Plugin.
If you prefer to save yourself time or do not have experience with a self-hosted WordPress website, order a custom built dropshipping store.
What are your thoughts about the sleep market niche? Leave your feedback in the comments below.