I have read so many varying opinions as to how often I should post on my blog that is difficult to know which direction to go in.
I have been a blogger for years. I have tried multiple strategies in an attempt to boost organic traffic to my websites.
Some strategies are rock solid and continue to work well, while others have done permanent damage.
In today’s post, I will share what I KNOW works for sure in terms of increasing visitors to a website and what to avoid at all costs to keep your website ranking well in the search engines.
Keep in mind that these strategies are from my own personal experience over the years. I am not an SEO expert by any means—just someone who uses what I know works. 🙂
What Doesn’t Work in Terms of Ideal Blog Post Frequency
Inconsistent Posting (less search engine bot crawling)
I’ve started and maintained many blogs over the years. Most were started in an attempt to make money and others were started out of a genuine interest in the topic.
I can tell you that the blogs I had very little interest in didn’t get a lot of attention from me. I blogged infrequently, sometimes going months at a time with no new content.
There was very little to no web traffic at all on these websites. Inconsistent posting means that the search engines crawl your website less.
When you aren’t posting new content, the search engines are not alerted and will likely not crawl and index your web pages.
If your pages aren’t indexed, no one will be able to find your website. Needless to say, those abandoned blogs were eventually deleted by me.
The lesson learned is to create a blog that you have a genuine interest in. You’ll be more motivated to write content on a consistent basis which is good for your audience, for yourself, and for the search engines.
The importance of consistent content creation was solidified for me in my training at Wealthy Affiliate. Kyle (co-founder of Wealthy Affiliate) breaks down the web traffic potential of posting just 3x a week.
The numbers are very achievable if you are consistent. I’ve achieved these numbers and then some in the past and it is my strategy moving forward with every blog I create.
Avoid Writing Short Blog Posts (thin content)
Although the length of your content doesn’t seem relevant when asking how often you should post on your blog, it is still important to understand the dangers of short blog posts.
The reason I choose topics (niches) that genuinely interest me is because I don’t have any problem writing posts that are often over 1,000 words in length.
This is because I am immersed in the subject and my goal is to get my message out in the hopes that one of my readers will benefit from what I’ve shared.
Years ago I started a blog in the health & fitness niche. I posted quite frequently and traffic began pouring in. However, my blog posts were very short.
Often, I’d write no more than 500 words per post. When Google released their Panda update in 2011, that particular blog was hit hard:
Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. [Source: Search Engine Land]
My content was seen as “thin content” due to the lack of content in each post. I can understand the reasoning now.
What I was writing wasn’t very helpful. It was mostly quick blurbs stating an opinion about healthy eating or exercise. I wasn’t providing an answer to any particular question.
I barely interlinked my content with previous blog posts because there was nothing to relate to. In short, my content was useless, thus it was penalized and lost a significant amount of web traffic.
How Often Should I Post On My Blog? What Does Work
Consistent Posting = More Bot Crawling + A Loyal Following
One thing that I was doing right on the blogs that I cared about most was writing on a regular basis (almost daily in fact.)
What I noticed was that the more often I wrote, the more often the search engines would crawl my website. My pages were being indexed and I was receiving more organic traffic.
It got to the point where one blog was receiving upwards of 1,500 visitors per day. Imagine how I felt when my blog was penalized due to thin content and I lost a majority of that traffic – yes, a very sad face. 🙁
Another thing I noticed was when I blogged more often, I received some regular blog followers who often left comments on my posts.
While some bloggers have varying opinions about blogging on a daily basis, I believe it does work for me and for many others.
I follow at least one blogger who has blogged every day for YEARS. This blogger has millions of hits per day. I’m almost certain his daily blog posts play a role in that.
As for myself, a blog I started a few years ago received hundreds of visits a day without any backlinks and very little blog comments. All I did was blog consistently.
That is why I believe blogging more works. I’ve done it numerous times and it remains a solid strategy for me.
Longer Blog Posts Increase Page Views and Establishes Authority
As I mentioned above about the dangers of short blog posts (thin content), I want to share why longer blog posts have helped boost my web traffic.
Your job as a blogger is to help people find solutions to their problems. That means writing helpful content by sharing your knowledge on the topic.
Longer blog posts typically result in helpful and engaging content because you have put forth a good amount of effort in helping your readers.
This keeps readers on your blog which increases page views, which is a ranking signal for the search engines like Google.
Not only that, you are establishing yourself as an expert. This creates authority and that is what you want your readers to equate with your blog.
I believe that writing for people first brings all of the pluses like being established as an authority in your niche and boosting ranking in the search engines.
Writing longer content is pointless if people are not reading it. Again, another lesson that I learned at Wealthy Affiliate is how to get people to actually read your content.
In my experience, when I’ve written longer content, my pages ranked for various keywords resulting in more web traffic.
Another plus is receiving blog comments which is more proof that what you’re writing is resonating with your readers.
You really can’t lose by writing longer, helpful posts.
Varying Opinions On How Often You Should Blog
If you search long enough, you are bound to come across bloggers who say to blog less and promote your content more.
I understand how that concept works as well. You write helpful content and reach out to other influential bloggers within your niche to help promote your content.
It is a great strategy that can increase traffic and also land new leads. That can work well for service-based businesses that require leads to survive (for example attorneys, real estate agents, consultants, etc.)
I’ve yet to gain a full understanding about promoting content through social networking. It is something I want to work on later on.
For now, I prefer blogging on an almost daily basis. I enjoy writing for many reasons. I like helping others, writing is a creative outlet for me, and it is relaxing.
In the end, you will figure out a blog posting schedule that works for you. The main thing to remember is that you’re writing for people.
When you put people first, writing consistently and writing helpful content comes naturally.
So, to wrap it all up and answer the question of how often should I post on my blog? – these strategies continue to work well for me:
- Post on a regular basis (at least 3x a week. Almost daily works for me.)
- Write longer content (helpful and informative)
- Interlink between the other posts on your blog