How to Start a Fitness Blog and Turn it Into a Legitimate Online Business

man lifting kettlebell

I once was the owner of a successful fitness blog that I had started in 2001. After a couple of years, I began receiving between 800 to 1,200 visitors a day on average.

Knowing what I know now, I could have better monetized my blog and created a nice stream of online income.

I’ve learned a lot from that experience. In this post, I’ll explain how to start a fitness blog, how to monetize it, generate a ton of traffic, and earn income from it.

Why a Fitness Blog is an Awesome Blog to Start

fitness blog

The reason why a fitness blog is a great blog to start is that health and fitness is an evergreen niche.

People are always looking for ways to improve their health and fitness. Whether it is losing weight, gaining muscle, etc., there are tons of people seeking out specific information.

If you are worried about competition, don’t. There is plenty of room in this niche to create a blog.

Before I get into the tools I use, how to generate free traffic, and more, I’ll highlight all of the mistakes I made and how you can avoid them.

Mistakes I Made with My Former Fitness Blog

Mistake #1: My Blog was Too Broad

When I started my fitness blog, it was solely for personal reasons. I simply wanted to keep track of my own fitness progress.

However, I ended up truly enjoying the writing process and learning about various health and fitness topics.

Eventually, most of my blog posts began getting indexed in the search engines. This led to free organic web traffic to the tune of hundreds of visitors a day.

My mistake was that my blog was very broad. This made it difficult for me to monetize my blog because there was no focus.

Mistake #2: Writing Short Posts

Back in the day, it was much easier to rank your web pages. Once my fitness blog gained some authority, I could write about any topic and rank for it pretty fast.

That being said, I didn’t spend a lot of time doing any research. I’d write really short posts which weren’t very informative or helpful.

In the end, Google updated their algorithm and my fitness blog was slapped. Meaning, almost all of my pages dropped in rank.

My traffic dropped dramatically overnight. The reason being that search engines want to provide the best search results for their users.

In most cases, short posts are not going to be very informative. Longer posts tend to indicate that the author has invested quite a bit of time into it.

When I browsed my old posts, there were way too many that were 500 words or under. Nowadays, I write posts that are over 1,000 words or longer.

Mistake #3: Following Bad Advice

Years ago, I would get all of my information from various internet marketing blogs and forums.

At some point, I read about getting backlinks from forum profiles and blog networks. These were considered unnatural links and search engines look down upon them.

Again, Google cracked down on these types of backlinks and my blog suffered the consequences.

I really didn’t know at the time that the advice I was reading was the wrong information. It seemed normal to do those types of tactics.

Now I know how wrong it was. I also learned to get my information from legitimate resources.

Mistake #4: I Stopped Writing New Posts

I had written over 400 blog posts over the years of having that blog. I then went months and years without writing new posts.

My web traffic had already plummeted but I could have probably recovered somewhat had I kept creating better content.

Creating an authority site means putting out high-quality content on a consistent basis. When you stop, the search engines have no reason to crawl your blog.

How to Start a Fitness Blog Step-by-Step

starting a fitness blog

These are the exact steps I would take to create another fitness blog of my own. It is not complicated by any means.

In fact, you do not even need to have any technical skills whatsoever. Another plus about the steps I share is that it includes free internet marketing training.

Follow along and you will have your first fitness blog up and running in a matter of seconds.

Choose Your Health & Fitness Niche

As I mentioned above, one of my mistakes with my own fitness blog was being too broad. While being broad gave me plenty to write about, I also lacked any real focus.

Had I focused in on a specific niche within the health & fitness world, I could have monetized my blog more efficiently.

There are tons of fitness niches. Let’s brainstorm really quick:

  • Weight loss for people over 40
  • Losing weight after child birth
  • Running your first 5k
  • Healthy alternatives for comfort food
  • Maintaining a healthy weight in college
  • Bodybuilding in your 40s

Choosing a niche will allow you go focus in and target one group of people. These people will eventually convert into sales. More on this below.

Create Your Website Using This Free Niche Site Builder

I have always used WordPress for building my websites. It is one of the most widely used blogging platforms on the web.

Best of all it is free to use! There are other free website services online but I don’t recommend using most of them.

This is because most free services are very limiting in how you can advertise on your website. Some will even charge you a fee to able to do so.

I use and recommend SiteRubix. It is a free niche website builder created specifically for online entrepreneurs.

It uses the WordPress blogging platform. There are no limits on how you promote or what you promote in terms of earning income from your blog.

Here is a quick tutorial I created to help you get started with SiteRubix:

==> Click here to get your free SiteRubix website.

Secure Your Domain Name

register domain name

Eventually, you will want to purchase your very own domain name. It can be anything you want. I tend to buy .com domain names because it still remains the most popular.

You can place a keyword in your domain or name it after something else. Since you’ll be creating a fitness blog, you could even include the word “fitness” in your domain name.

You will be able to buy your domain name through a domain registrar. You can register your domain using SiteRubix or through another domain registrar such as NameCheap.

It is really about preference. However, the domain registration service inside of SiteRubix doesn’t have any upsells and includes free whois privacy.

Write Your Content


Your fitness blog won’t be very helpful to your readers without content. Your content should be informative and helpful.

Write to resolve the most common issues within your niche and you will have a continuous stream of regular visitors.

Your content is what will attract free web traffic. Best of all, that traffic will be targeted which means they will be interested in the products or services you recommend.

This is where earning income comes into play. I’ll explain how that works in the next section below.

They key is to write helpful content and to write it often.

==> Generating free web traffic with your content

How to Turn Your Fitness Blog into an Online Business

web traffic

This is what I consider the fun part. The way I generate income online (and what I would have done with my old fitness blog) is by using affiliate marketing.

Affiliate marketing is simply promoting a company’s products or services in exchange for a percentage of the sale (commission) when someone makes a purchase using your affiliate link.

Affiliate programs are free to join and there are tons of health & fitness products you can recommend to your readers.

One of the largest affiliate programs around is’s own Amazon Associates program.

Consider all of the products that are on As an affiliate, you can promote any of those products on your fitness blog.

When your readers click on your affiliate links (which Amazon will provide) and buy a product, you earn a commission.

When you reach a certain threshold, Amazon will send you your commissions! In order to get a better understanding, here is a graphic representation of affiliate marketing:

affiliate marketing flowchart

Wrapping it All Up

Having a fitness blog was a great experience for me. I was able to interview some awesome individuals in the fitness world which helped me to gain even more traffic.

Companies began sending me free products to review on my blog. I received free books, shoes, even a whole case of coconut water!

In the end, I could have done much more to create a long-term online business with my blog. I made a lot of mistakes but I’ve learned from them.

Today, I get all of my internet marketing training and information from a very reputable resource called Wealthy Affiliate.

This is where I got a fresh start for my online business. I followed the training and I have made significant progress.

If you want to get started on the right foot, I suggest becoming a free starter member of Wealthy Affiliate.

They are also the creators of SiteRubix, the awesome free niche website builder. When you become a free member, you are still entitled to your free niche website.

Click here to learn what Wealthy Affiliate teaches about online business.


Hey there! My name is Eartha. I'm an internet marketer. I enjoy helping others discover the benefits of starting their own online businesses.

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